Sell more effectively, Promote more efficiently, Communicate more successfully

No more “marketing” for Think Smart?

We’ve been helping businesses to Think Smart about sales and marketing for well over 7 years  now. Our clients have known for a long time that what we do extends well beyond what you’d expect from a marketing agency, or a sales organisation or even a management consultancy for that matter.

They know we have a depth and breadth of expertise and experience which simply can’t be found anywhere else in the industry. And they’ve always liked the fact that we work alongside them, understanding their objectives and agenda and bringing in-depth insight and knowledge about a wide range of vertical markets.

Over the last 7 years, our clients have come to trust our fast cycle, practical and common sense approaches to breaking into new verticals, exploiting existing markets and working with the sales and marketing teams to help them articulate even the most complex of propositions.

Doesn’t sound much like a marketing agency does it?

We thought so too. So over the past few months we’ve been going through what might be called a “brand evolution” (or a name change and a refinement of our proposition to you and me).

Today, we are Think Smart Group. We deliver smarter approaches to faster results. We help organisations in the technology and services sectors to sell more effectively, promote more efficiently and communicate more successfully. We show them how to do that successfully to  one prospect or customer at a time or to one vertical market or geography at a time. We give their sales people and marketing people the ability to communicate their own complex sales proposition confidently, in ten minutes or less to anyone, at any level, in any organisation.

It doesn’t get much smarter than that. Check us out: www.thinksmartgroup.com

Exponential Times – come on, keep up!

Poor old Gordon E. Moore, he of Moore's law fame. http://en.wikipedia.org/wiki/Moore's_law . He didn't see the half of it coming did he.

What ever you do, don't watch this You Tube video if you're of nervous disposition or if you've already got more ideas, opportunities and wealthy markets than you can handle.

For the rest of us...sit back...take stock...and get your thinking trousers on. This is opportunity central and potentially the most powerful wakeup call you'll get this year!

http://www.youtube.com/watch?v=lUMf7FWGdCw

Where are all the opportunities?

Watching all the Social Media commentary you'd be forgiven for thinking that there's no end in sight to our current economic challenges. A cursory glance at people's increased activity in and fondness for, LinkedIN or example, makes evident that fears about job losses show no sign abating and there can't possibly have been a more prosperous and opportune time in history for those now selling "Get Rich Quick" solutions via the internet.

There are however parts of our Global economy that are set to grow, are growing rapidly or are already well into adolescence and yet we hear very little about organisations rushing to the new markets inside India, China and Russia. Sure, we're all used to the idea of outsourcing and off shoring but haven't we overlooked the market potential of these geographies themselves? 

Of course there are some obstacles, but the markets on offer are of a size we've never before encountered; but think also about the rise in demand for things Halal , Sharia compliant and Takaful products.

According to David Smith of www.thegff.com in his recent blog post "Winning The Upturn" http://tinyurl.com/3xh34d4

........" it's a market that's likely to go from $2.7 trillion today to over $30 trillion over the next 40 years".

Those who could brave a whole programme with Piers Morgan in it last night, will have had their eyes opened to the wealth (of opportunity), the latent desire for all things Western and the new and emerging market places that signal hope for all those prepared to invest in exploring them.   How are you planning to take advantage?