Services: The Big Picture

If you’d like to engage your target customers quickly, enable them to understand your entire portfolio in a single meeting and, at the same time, identify their specific needs then read on...

Think Smart creates high-impact sales tools that visually articulate your propositions and their relevance to your target audience. Our unique approach enables you to speed up sales cycles and generate more profitable and longer term opportunities.

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The Big Picture

Many organisations provide complex solutions and services which are difficult to describe succinctly. It often takes a number of meetings before the client understands the breadth of your portfolio, your credibility and your reference customers; and before the sales person understands the specific needs of the prospective customer.
 

Think Smart’s “Big Picture” enables sales people to describe your entire service or solution portfolio, no matter how complex, compellingly in 10 minutes or less!
 

A Big Picture cleverly combines images and words on one sheet of paper in a way that allows all of your messages to be communicated succinctly. Prospects will quickly identify specific areas of interest, enabling the sales dialogue to open much sooner than using traditional PowerPoint presentations or brochures and this, now interactive, meeting results in a better understanding on both sides, faster sales cycles and less chance of opportunities being left on the table.
 
Unlike marketing agencies or management consultancies, Think Smart combines exceptional knowledge and experience of the services sector, with a unique understanding of the need to have engaging sales dialogues. We involve sales people as well as other stakeholders (including customers) in the process to deliver simple but effective tools to help them engage with their targets.


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Our fast-cycle methodology includes facilitated workshops, one-to-one interviews and regular reviews as each Big Picture is developed. Final “Big Pictures” can be delivered in a variety of hard copy sizes and formats, and as an interactive web tool.
 


And don’t just take our word for it.


Find out how businesses like yours have benefited from using Big Pictures in their organisations.

 

 

 

 

We are all faced with communications challenges on a daily basis, and communicating to your sales prospects can be the biggest challenge of all. You need to:

  • Gain consensus and clarity around a proposition, product set or project
  • Enable the sales team to communicate your whole product and service portfolio
  • Enable the sales discussion to question and qualify your target’s needs
  • Train and induct internal teams (especially sales)
  • Ensure you have the most effective company and solutions presentations
  • Equip yourself with the most effective references and show cases for your successes. 

Think Smart’s Big Picture solution allows you to create high-impact sales tools to visually articulate your proposition quickly and succinctly, giving you:

  • Absolute clarity around what you are selling – and what your customers need
  • A compelling and engaging way of presenting your portfolio
  • An outline of how your sales people should deliver the messages – both in terms of what they say and the needs of the people they are addressing
  • Living account plans that can be reviewed both by your management and, where appropriate, your customers
  • A range of materials that say what you need to say in the way you need to say it
  • Customer testimonials that reveal all the hidden benefits of buying from you
  • The right induction materials and in service training, for all staff.

In short, the outcome is a focused company offering, rooted in real issues and solving customers’ real problems – and presented in a way that is easy to sell, and easy to buy.

 

Unisys

Unisys, a $5bn Global Technology Services organisation invited Think Smart to help articulate their comprehensive security proposition in a more succinct and engaging manner.


Helping Unisys Communicate successfully »

Steria

Think Smart was initially engaged to help Steria, a €1.6bn International Technology Services Organisation, develop its ‘go to market’ strategy and then to develop an appropriate campaign which would underpin the execution of that strategy.


Helping Steria Sell and promote more efficiently »
Account Based Approaches
Ensure that your existing accounts deliver maximum revenue and that you can develop and explore the right relationships with new prospects

Account Based Approaches >
 
 
The Stack
Increase your market share in specific sectors, or approach new sectors and ensure success from the start


The Stack >


The Big Picture
Engage your targets quickly, help them to understand your entire portfolio and at the same time identify their specific needs


The Big Picture >