Services: The Stack
If you sell into specific market sectors and need to increase your market share, or are looking to approach new sectors and want to ensure success, then read on…
Think Smart's execution model, 'The Stack' provides a faster, more practical and consistently effective way to drive additional sales of solutions and services into specific market sectors.
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The Stack

Getting board level decision makers to consider your proposition a priority, offering a relevant solution to their current needs, which is differentiated and competitive in the market place is the only way to ensure consistent sales success.
Think Smart’s Stack approach enables you to achieve this, quickly, cost effectively and consistently.
We combine deep vertical market expertise and decades of solution sales and marketing experience to boil our proven processes down to four discrete and interlocking steps. These comprise; the strategic approach, getting the right messages to the right decision makers, ensuring low cost highly penetrative communication and supporting the sales teams with sales engagement tools and even appointment setting.

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The result is a consistently self-refining, low overhead and highly successful means to penetrating new markets and finding and winning new business.
Our clients see reduced cost of sales, improved margins, deeper account penetration, higher level of visibility and credibility and higher value sales.
And don’t just take our word for it.
Why not let us show you how we’ve delivered results for our clients using The Stack and discuss how we may be able to support your organisation’s sales needs?
When selling into specific vertical markets you need to ensure that your strategy aligns with the specific and current requirements of that market. Our vertically integrated approach to strategy development and deployment, The Stack, gives you the tools to:

- Test and explore new markets with reduced risk
- Increase your market share in your existing markets
- Improve sales penetration
- Reduce the sales cycle for new and mature market segments
- Change the perception of your company
- Focus your sales efforts around a value proposition that your customers will find straightforward to buy.
Think Smart will ensure you maximise your position in each market by:

- Giving you an approach to market testing that is both efficient and effective – we will help you understand not only the benefits of addressing new segments but also the opportunity costs incurred by not addressing other activities
- Enabling your customers to buy more effectively and efficiently
- Identifying and then removing many of the objections that customers have to buying particular products and services – so shortening the sales cycle
- Ensuring that your company is perceived as the market leader and the most appropriate partner
- Enabling an energised and more effective sales force, focused on delivering benefits that your clients understand they need.
In short we help you ensure sales success by getting board level decision makers to consider your proposition to be competitive and differentiated, offering them a relevant solution to their specific needs.
Steria
Think Smart was initially engaged to help Steria, a €1.6bn International Technology Services Organisation, develop its ‘go to market’ strategy and then to develop an appropriate campaign which would underpin the execution of that strategy.
Helping Steria Sell and promote more efficiently »

Hybris
Leading European e-commerce vendor, hybris, claims a recent programme run by Think Smart is: “The most successful campaign we have ever run.” – Robert Clara, VP Marketing Worldwide for hybris
Helping hybris promote and sell more effectively »

- Account Based Approaches
- Ensure that your existing accounts deliver maximum revenue and that you can develop and explore the right relationships with new prospects
Account Based Approaches > 
- The Stack
- Increase your market share in specific sectors, or approach new sectors and ensure success from the start
The Stack >

- The Big Picture
- Engage your targets quickly, help them to understand your entire portfolio and at the same time identify their specific needs
The Big Picture >

