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Hybris
"The most successful campaign we have ever run."
- Robert Clara, VP Marketing Worldwide for hybris
Despite difficult economic conditions and targeting a struggling retail sector, the campaign delivered response rates ten times higher than previous activities and achieved the same results in one month as telemarketing achieved in six. Also, according to Clara, the leads that reach the sales force are better qualified, making it easier for them to begin a meaningful dialogue with prospects immediately. Now, hybris intends to emulate the campaign across its other European territories and to carry out further, similar campaigns in other market sectors.
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Steria
"We reached the CxO of Tier 1 Retailers in record time, secured senior level engagement and opened significant new business opportunities as a direct result of ThinkSmart’s innovative approach and expertise in execution."- Janet Lennon, Marketing – Group Service lines
For more than 20 years, Steria has worked with some of the UK’s leading retailers,
including M&S, Tesco and B&Q. Currently, Steria has about 2% of the business process and technology services spend within the retail sector.
Think Smart was initially engaged to help Steria develop its ‘go to market’ strategy and then to develop an appropriate campaign which would underpin the execution of that strategy.
Firstly, through facilitated workshops, we helped Steria refine its entire Retail proposition, resulting in the definition of its Retail Process Outsourcing model which fully incorporates Steria’s consulting activities.
